PAUL FRANK EYEWEAR

art direction

print & packaging

Work done at Baumvision, LLC

For Paul Frank's 2014 eyewear collection, Baumvision's direction was to create a modular POP display that comes in separate pieces, allowing maximum customization of product display. If the account's store has a relatively smaller space for displaying products, they can use the smaller piece. Similarly, they can change the position of the display to suit their liking or the store's space limit. Accommodating the campaign Baumvision also released a seasonal catalogue of their exclusive Paul Frank collections.