"THE FEAST" BOARD GAME
CREATIVE & art DIRECTION
DESIGN & illustration
Featured on Packaging of the World.
Bầu Cua Tôm Cá [trans. “Squash-Crab-Shrimp-Fish”] is a popular traditional Vietnamese game, often played during Lunar New Year. The origin of the name is derived from five treasured animals and a calabash squash carrying rare wine, which signifies an extravagant meal hoping for good things to come in the new year. This is also the reason why I chose “The Feast” as the subname. Inspired by childhood memories, I wanted to create my own version of the game from a new and more mature perspective. Using iconic Vietnamese imagery in a completely revamped way, my intention is to create an integration between the aesthetics of my culture and the western culture.